
Stop doing what you’re supposed to do
What are you supposed to be doing right now?
Probably not reading this article. I’m a distraction. I’m the kid your mom warned you about, the one who will keep you from doing what you’re supposed to do.
What are you supposed to be doing right now?
Probably not reading this article. I’m a distraction. I’m the kid your mom warned you about, the one who will keep you from doing what you’re supposed to do.
Stryker Theater, PIT NYC, image credit Peoples Improv Theater
The back wall of the Peoples Improv Theater (The PIT) in New York says in large letters: Follow the Fear.
Image credit: Blindfolded Girl by barnimages.com
The first review for the current run of my solo show came in a week ago, and it’s a problem for me.
I create content for clients as a creative director with a graphic design firm. And I create content for myself, and my audience, also a type of client, as a performing artist. For years my partner, both in business and marriage, has seen these two aspects of me as difficult to reconcile, and even more difficult to explain to that first set of clients, the set we share. Because I haven’t seen that difficulty, I had not seen the need to articulate how they can co-exist.
At least that’s what I told myself. That’s often the kind of thing we tell ourselves when we don’t feel like spending the time and thought it’s going to take to answer a difficult question.
When we went from working for a multinational to running our own company, we very suddenly understood that you have to let people know what you want to do if you want any chance of doing it for them.
Giving that our jobs have always centered around communicating ideas, that probably shouldn’t have been a shock for us. But we were young and naive, and we thought that since our work was good that should be enough.
It isn’t enough.
I’ll admit that from time to time, I drop what I’m doing and scroll through social media. Am I the only one?
Didn’t think so.
Our approach to Winnakee Land Trust’s visual identity will entice you into real world nature instead.
Hudson Valley Fresh farmers all agree on one thing. You don’t take on dairy farming as just a job. The hours are long and because you’re caring for living, breathing animals, everything is on their terms. You do this because you love it.
And this small cooperative of educated, intelligent, and dedicated farmers produces some of the finest quality, healthiest milk in the country. That’s a scientific measurement, not an opinion.
Hudson Valley News Network recently ran a piece about our work designing V20 at Carnegie Hall for Eve Ensler and VDAY, as well as our window designs for ABC Carpet & Home.
The real privilege of working with organizations like VDAY is the countless number of people they help and even save, but it’s also a pretty big privilege to get to design a store window at ABC Carpet & Home in New York City.
Alex and I share a trait with our dogs: we’ll offer you unconditional love if you’ll feed us. Maybe that’s why we keep getting fun diners to design.