Thinking Out Loud about "Communications Strategy"

Short, easy words for strong messages

Short, easy words for strong messages

This morning during my scroll through the Economist app, this quote by A. A. Milne popped up:

It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like ‘What about lunch?’

We think this is a sound communication strategy so that’s what we did when Family Services asked us to create a series of short films about their programs.

At Home with the Roosevelts Ep. 24 – Curator Conversations: Remaking the FDR and Truman Museums

At Home with the Roosevelts Ep. 24 – Curator Conversations: Remaking the FDR and Truman Museums


September 23, 2020   |   Communications Strategy, Identity, Video Production

FDR Library Supervisory Curator Herman Eberhardt begins a new “conversations” series with other presidential library curators. This week he talks with Clay Bauske, Supervisory Curator at the Harry S. Truman Library, about the process of remaking a museum’s permanent exhibits. Directed and produced by Drake Creative. Picked up for broadcast by CSPAN American History TV.

At Home with the Roosevelts Ep. 19 – Museum Collection: The Yalta Cloak

At Home with the Roosevelts Ep. 19 – Museum Collection: The Yalta Cloak

The distinctive naval cloak that FDR wore at the 1945 Yalta Conference with Winston Churchill and Joseph Stalin has become closely linked to his public image as America’s wartime commander in chief. FDR Presidential Library and Museum Supervisory Curator Herman Eberhardt talks about the history of this iconic garment. Directed and produced by Drake Creative.

At Home with the Roosevelts Ep. 17: Conversations – The New Deal to the Great Society, FDR & LBJ

At Home with the Roosevelts Ep. 17: Conversations – The New Deal to the Great Society, FDR & LBJ

Given the decades of difference in the time they served as Presidents, you might not think Franklin Roosevelt and Lyndon Johnson had the close relationship they did. FDR Library Director Paul Sparrow and LBJ Library Director Mark Lawrence discuss the friendship between these two leaders. Directed and produced by Drake Creative. Picked up for broadcast by CSPAN American History TV.