We focus on specific areas of design and production, but communications strategy infuses all of them. That’s easy to understand in the context of a website or a monumental sign, but even the editorial content we create for clients advances organizational brand by being true to organizational identity.
This requires a deep understanding of your organization, the people in it, and the people you serve. We build that understanding into every project.
There is a lot more to this than a logo. You should have a strategy in place for how your visual identity applies to every instance of outgoing communication for your company or organization, from the simplest, like email or letterhead, to how it feels for your client or customer to walk through your door.
Every time you communicate you should be strategically reinforcing your company or organization’s brand, mission, and mythology. Consistency begins with clearly defining the language you use.
We work with partners to develop spaces at the intersection of culture, history, location, and community that feel surprising and organic all at once.
We temporarily transform spaces into three dimensional representations of your story using graphic elements, projection, signage, and video installation. Venues have included the Apollo Theater, Lincoln Center, the New Orleans Superdome and Superdome Arena, the Hammerstein Ballroom, Carnegie Hall, ABC Carpet & Home, Walkway Over the Hudson State Park, the Urban Zen Center, and the Ted Conference in Long Beach.
Our definitions for things we do:
The core of what your organization or business intends to accomplish in the world, in the words of the people who work in it, translated into meaningful and specific mission, vision, personality, and positioning with a keen understanding of your audience. Your communications infuses every interaction and makes you singular in the mind of your client or customer.
The visual styles of all outgoing communications. This includes logo, color palette, typeface, and everything to which these are applied.
Defining the mythology of an organization and formally making that an aspect of all outgoing communications. Storytelling translates communications strategy and visual identity into the relatable, and therefore memorable.
There are specific definitions set for this by the Project for Public Spaces. In our parlance, placemaking is defining space clearly for people in a way that influences how they experience it.
In this case, experiential design applies to designs people encounter as they move through the world. This can range from interpretive signage. to identity signage, to wayfinding.
We work as a partnering organization for events. We design projections, temporary applications, interactive and other elements to transform spaces into branded or story driven events.
Branding vs Identity
Branding is the act of actively using an identity to create a brand for a corporation or organization.
Defines all of the style elements, both written and visual, for an organization and makes it easy for people inside and outside of the organization to stay on brand. Secondary definition, something our clients ignore so that we have to chastise them.