Red Line Diner’s Birthday Party

Client: Vanikiotis Group

Type: Identity Systems, Storytelling


Designed to consume

When Red Line Diner in Fishkill, New York asked us to help them create a celebratory campaign for their 10 year anniversary, we sat down to dinner with them. It is the way we accomplish most of our best work, eating and brainstorming with a client that loves to feed people. The result was a new photo campaign featuring top ten favorites in from different food categories. We started photographing and eating our way through multiple cheesecakes, then drinking craft beers out of their super clean taps. Next we redefined the definition of their burgers, ate multiple breakfasts, and avoided the specialty drinks.

brand photography, brand identity

And all of a sudden the burgers arrive bigger than life size on giant posters; breakfast is served all day on social media; and the drinks flow forever in the magazines.