Red Line Diner’s Birthday Party
Client: Vanikiotis Group
Type: Identity Systems, Storytelling
When Red Line Diner in Fishkill, New York asked us to help them create a celebratory campaign for their 10 year anniversary, we sat down to dinner with them. It is the way we accomplish most of our best work, eating and brainstorming with a client that loves to feed people. The result was a new photo campaign featuring top ten favorites in from different food categories. We started photographing and eating our way through multiple cheesecakes, then drinking craft beers out of their super clean taps. Next we redefined the definition of their burgers, ate multiple breakfasts, and avoided the specialty drinks.
And all of a sudden the burgers arrive bigger than life size on giant posters; breakfast is served all day on social media; and the drinks flow forever in the magazines.