Family Services mission-driven content

Client: Family Services

Type: Identity Systems, Storytelling, Video Production

Location: Poughkeepsie, NY

Small steps, big impact

When we started talking about this film, Family Services CEO Leah Feldman emphasized that she did not want a typical nonprofit informational video. She wanted a documentary-style film about empowering young girls and strengthening community.

This sort of storytelling gets to the core of the mission-driven communications we do. Through filmmaking and interviewing technique, we create content that proves an organization’s vitality with raw honesty. Real voices, real lives, real situations – all things that connect with audience.


And in this case, the event where this film premiered saw a substantial year-on-year increase in fundraising, including six times over for this segment of their program. Small feet, big impact indeed.