Thinking Out Loud

Can creativity be too distracting for your client?

Can creativity be too distracting for your client?


January 18, 2019   |   Design Thinking

I create content for clients as a creative director with a graphic design firm. And I create content for myself, and my audience, also a type of client, as a performing artist. For years my partner, both in business and marriage, has seen these two aspects of me as difficult to reconcile, and even more difficult to explain to that first set of clients, the set we share. Because I haven’t seen that difficulty, I had not seen the need to articulate how they can co-exist.

At least that’s what I told myself. That’s often the kind of thing we tell ourselves when we don’t feel like spending the time and thought it’s going to take to answer a difficult question.

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Drake leads nonprofit seminar for Dutchess Chamber

Drake leads nonprofit seminar for Dutchess Chamber


December 4, 2018   |   Identity

When we went from working for a multinational to running our own company, we very suddenly understood that you have to let people know what you want to do if you want any chance of doing it for them.

Giving that our jobs have always centered around communicating ideas, that probably shouldn’t have been a shock for us. But we were young and naive, and we thought that since our work was good that should be enough.

It isn’t enough.

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The nature of taking a break to clear your head

The nature of taking a break to clear your head


September 12, 2018   |   Identity

I’ll admit that from time to time, I drop what I’m doing and scroll through social media. Am I the only one?

Didn’t think so.

Our approach to Winnakee Land Trust’s visual identity will entice you into real world nature instead.

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We think cows are a big deal

We think cows are a big deal


July 26, 2018   |   Identity

Hudson Valley Fresh farmers all agree on one thing. You don’t take on dairy farming as just a job. The hours are long and because you’re caring for living, breathing animals, everything is on their terms. You do this because you love it.

And this small cooperative of educated, intelligent, and dedicated farmers produces some of the finest quality, healthiest milk in the country. That’s a scientific measurement, not an opinion.

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Celebrating V20

Celebrating V20


February 10, 2018   |   Experiential, Identity

The real privilege of working with organizations like VDAY is the countless number of people they help and even save, but it’s also a pretty big privilege to get to design a store window at ABC Carpet & Home in New York City.

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How to stop traffic

How to stop traffic


January 9, 2018   |   Experiential

Alex and I share a trait with our dogs: we’ll offer you unconditional love if you’ll feed us. Maybe that’s why we keep getting fun diners to design.

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