Thinking Out Loud

The Roosevelt Story Conversations – “Equality and the Constitution: A Conversation with Kermit Roosevelt III and John Q. Barrett”

The Roosevelt Story Conversations – “Equality and the Constitution: A Conversation with Kermit Roosevelt III and John Q. Barrett”


September 17, 2022   |   In the Media, Video Production

In commemoration of the Day of Remembrance (February 19, 2022*), FDR Library Acting Director William Harris talks to historian Greg Robinson, author of several books on Japanese American Incarceration, including: By Order of the President and A Tragedy of Democracy. Directed and produced by Drake Creative.

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How to write a headline

How to write a headline


August 8, 2022   |   Uncategorized

Audience recognition is a powerful thing. Say something your audience knows, and they’re going to understand it, even if it’s about something else entirely.

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Walk for Ukraine

Walk for Ukraine


May 10, 2022   |   Ukraine
Saturday, May 14th 9:00am

Meeting point is in Millerton at the entrance to the Rail Trail to walk south towards Wassaic and it is up to you, your children, your doctor how far you want to walk.

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The Fight in Ukraine is a Fight for Truth

The Fight in Ukraine is a Fight for Truth


April 10, 2022   |   Ukraine

Russia is committing genocide in Ukraine.

We need to start with that message. As a communications firm, we feel dismay when we witness these mechanisms used to whitewash atrocities, and the Russian atrocities taking place defy comprehension.

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Short, easy words for strong messages

Short, easy words for strong messages

This morning during my scroll through the Economist app, this quote by A. A. Milne popped up:

It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like ‘What about lunch?’

We think this is a sound communication strategy so that’s what we did when Family Services asked us to create a series of short films about their programs.

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At Home with the Roosevelts Ep. 24 – Curator Conversations: Remaking the FDR and Truman Museums

At Home with the Roosevelts Ep. 24 – Curator Conversations: Remaking the FDR and Truman Museums


September 23, 2020   |   Communications Strategy, Identity, Video Production

FDR Library Supervisory Curator Herman Eberhardt begins a new “conversations” series with other presidential library curators. This week he talks with Clay Bauske, Supervisory Curator at the Harry S. Truman Library, about the process of remaking a museum’s permanent exhibits. Directed and produced by Drake Creative. Picked up for broadcast by CSPAN American History TV.

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At Home with the Roosevelts Ep. 19 – Museum Collection: The Yalta Cloak

At Home with the Roosevelts Ep. 19 – Museum Collection: The Yalta Cloak

The distinctive naval cloak that FDR wore at the 1945 Yalta Conference with Winston Churchill and Joseph Stalin has become closely linked to his public image as America’s wartime commander in chief. FDR Presidential Library and Museum Supervisory Curator Herman Eberhardt talks about the history of this iconic garment. Directed and produced by Drake Creative.

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At Home with the Roosevelts Ep. 17: Conversations – The New Deal to the Great Society, FDR & LBJ

At Home with the Roosevelts Ep. 17: Conversations – The New Deal to the Great Society, FDR & LBJ

Given the decades of difference in the time they served as Presidents, you might not think Franklin Roosevelt and Lyndon Johnson had the close relationship they did. FDR Library Director Paul Sparrow and LBJ Library Director Mark Lawrence discuss the friendship between these two leaders. Directed and produced by Drake Creative. Picked up for broadcast by CSPAN American History TV.

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At Home with the Roosevelts Ep. 12 – The USO: How It All Began, with Your Host Sheppy Green

At Home with the Roosevelts Ep. 12 – The USO: How It All Began, with Your Host Sheppy Green

In 1941, FDR created the United Services Organization, more simply and popularly known as the USO, to ‘bring a little bit of home’ to the young Americans who were serving in the Armed Forces across the globe. Since 2004 the Franklin Roosevelt Presidential Library and Museum has honored that tradition by hosting its own USO style show for packed houses. A special episode with sketch comedy and special guests, directed and produced by Drake Creative, featuring a cameo by Dean Temple.

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At Home with the Roosevelts Ep. 11 – Museum Collection: Eleanor Roosevelt’s Red Cross Uniform

At Home with the Roosevelts Ep. 11 – Museum Collection: Eleanor Roosevelt’s Red Cross Uniform

Eleanor Roosevelt was often on the move during World War II conducting inspection tours at home and overseas trips to demonstrate American support for other Allied nations. Her most ambitious and dangerous foreign trip was a 25,000 mile tour of the South Pacific in 1943 as a representative of the American Red Cross. She wore this uniform during that trip. Hosted by FDR Library Supervisory Curator Herman Eberhardt. Directed and produced by Drake Creative.

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At Home with the Roosevelts Ep. 8 – Museum Collection: FDR Sphinx Sculpture

At Home with the Roosevelts Ep. 8 – Museum Collection: FDR Sphinx Sculpture

With war headlines dominating the news in late 1939, speculation began that FDR might seek a third term. When he said little in response, cartoons began appearing in the nation’s newspapers that depicted him as the Great Sphinx of Giza. They inspired this papier mache sculpture. Presented by Supervisory Museum Curator Herman Eberhardt. Directed and produced by Drake Creative.

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At Home with the Roosevelts Ep. 5 – Conversations: The Hoover Roosevelt Transition

At Home with the Roosevelts Ep. 5 – Conversations: The Hoover Roosevelt Transition

FDR Library Director Paul Sparrow hosts a conversation with Hoover Library Director Thomas Schwartz about the relationship between the two men during the 1932 campaign and the transition between their presidencies, examining their different philosophies in the role of government and the protection of individual liberty and freedom. Directed and produced by Drake Creative. Picked up for broadcast on CSPAN American History TV.

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At Home with the Roosevelts Episode 4 – Museum Collections: FDR’s Oval Office Desk

At Home with the Roosevelts Episode 4 – Museum Collections: FDR’s Oval Office Desk

FDR Presidential Library and Museum Supervisory Museum Curator Herman Eberhardt looks at FDR’s Oval Office Desk – one of the most popular and important artifacts in our collection – where President Roosevelt signed 12 years of landmark legislation, met with world leaders, and even held press conferences. Directed and produced by Drake Creative.

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At Home with the Roosevelts Episode 1: The Transition from Roosevelt to Truman

At Home with the Roosevelts Episode 1: The Transition from Roosevelt to Truman

In this new series we’re producing and directing for the FDR Presidential Library and Museum, Library Director Paul Sparrow talks to Harry S. Truman Library Director Kurt Graham about the April 12, 1945 transition between the Roosevelt and Truman administrations. This episode was picked up for broadcast by CSPAN American History TV.

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Can creativity be too distracting for your client?

Can creativity be too distracting for your client?


January 18, 2019   |   Design Thinking

I create content for clients as a creative director with a graphic design firm. And I create content for myself, and my audience, also a type of client, as a performing artist. For years my partner, both in business and marriage, has seen these two aspects of me as difficult to reconcile, and even more difficult to explain to that first set of clients, the set we share. Because I haven’t seen that difficulty, I had not seen the need to articulate how they can co-exist.

At least that’s what I told myself. That’s often the kind of thing we tell ourselves when we don’t feel like spending the time and thought it’s going to take to answer a difficult question.

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Drake leads nonprofit seminar for Dutchess Chamber

Drake leads nonprofit seminar for Dutchess Chamber


December 4, 2018   |   Identity

When we went from working for a multinational to running our own company, we very suddenly understood that you have to let people know what you want to do if you want any chance of doing it for them.

Giving that our jobs have always centered around communicating ideas, that probably shouldn’t have been a shock for us. But we were young and naive, and we thought that since our work was good that should be enough.

It isn’t enough.

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The nature of taking a break to clear your head

The nature of taking a break to clear your head


September 12, 2018   |   Identity

I’ll admit that from time to time, I drop what I’m doing and scroll through social media. Am I the only one?

Didn’t think so.

Our approach to Winnakee Land Trust’s visual identity will entice you into real world nature instead.

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We think cows are a big deal

We think cows are a big deal


July 26, 2018   |   Identity

Hudson Valley Fresh farmers all agree on one thing. You don’t take on dairy farming as just a job. The hours are long and because you’re caring for living, breathing animals, everything is on their terms. You do this because you love it.

And this small cooperative of educated, intelligent, and dedicated farmers produces some of the finest quality, healthiest milk in the country. That’s a scientific measurement, not an opinion.

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Celebrating V20

Celebrating V20


February 10, 2018   |   Experiential, Identity

The real privilege of working with organizations like VDAY is the countless number of people they help and even save, but it’s also a pretty big privilege to get to design a store window at ABC Carpet & Home in New York City.

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How to stop traffic

How to stop traffic


January 9, 2018   |   Experiential

Alex and I share a trait with our dogs: we’ll offer you unconditional love if you’ll feed us. Maybe that’s why we keep getting fun diners to design.

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