Sayable
Even when nonprofits do critical work, few of them explain it clearly
Without a dedicated marketing staff, communications can to whoever has time, and in a lot of cases, that’s the executive director. A lack of time and inconsistent guidelines can result in communications that feel rushed, nonspecific, and even outside of mission.
Sayable provides nonprofits with easy to use, easy to reference systems that give communications consistent tone, a clear identity, and audience specificity. They make your communications feel more vital and human.
This program takes place over three sessions that use exercises and games to get to the core of what your organization needs to communicate, and how to make those communications relevant to each of your audiences.
The resulting tools make communications simple and clear for any staff member or volunteer. The results are organization-specific, built through direct interaction with your team, and designed to last.
The Process
Three working sessions over 4–5 weeks.
Session 1: Define — Clarify core ideas, audiences, and positioning
Session 2: Build — Develop messages, tone, and key tools
Session 3: Apply — Create templates and train staff to use them
What Your Organization Takes With Them
A Sayable Communications Guide, defined positioning and key messages, ready-to-use templates for email, social media, web, and partnership outreach — and a team that knows how to use them.
After this program, every staff member can explain what your organization does in under 30 seconds.
alex@drakecreativecollab.com | 917 991 3439
Sayable is a proprietary communications system developed by Drake Creative Collaborative.
Drake Creative, LLC