Sayable
Even when nonprofits do critical work, few of them explain it clearly
Sayable is a three-part interactive workshop program from Drake Creative that helps small and mid-sized nonprofits simplify their communications strategy into practical internal tools and templates so any staff member can clearly and consistently explain the organization’s work in under 30 seconds.
Without a dedicated marketing staff, communications often fall to whoever has time and, in many cases, that is the executive director. Limited time and inconsistent guidelines can lead to messaging that feels rushed, vague, or disconnected from the organization’s mission.
Sayable provides nonprofits with easy-to-use systems that create a consistent tone, clear identity, and stronger audience awareness. The result is communication that feels more focused, human, and effective.
The program takes place over three sessions using exercises and interactive activities to uncover what your organization truly needs to communicate and how to make those messages relevant to different audiences.
The resulting tools make communication simpler and clearer for staff and volunteers alike. Everything is organization-specific, built through direct collaboration with your team, and designed to last.
Who is ready for Sayable
Sayable works best when an organization has something to build from: a strategic plan, recent planning document, board priorities, or a clear sense of direction.
It is for nonprofits that know what they do, but need a simpler, more consistent way to explain it.
The Process
Sayable does not replace strategy. It turns existing thinking into shared language, practical tools, and templates staff can use every day.
Three working sessions over 4–5 weeks.
Session 1: Define
Clarify core ideas, audiences, and positioning
Session 2: Build
Develop messages, tone, and key tools
Session 3: Apply
Create templates and train staff to use them
What Your Organization Takes With Them
Your team leaves with:
- A Sayable Communications Guide
- A staff communications poster
- Defined positioning and key messages
- Audience-specific language
- Email, social media, web, and partnership outreach templates
- A clear structure for organizing and prioritizing information
- Hands-on training so staff can use the tools consistently
After this program, every staff member can explain what your organization does in under 30 seconds.
Sayable can be structured for a single organization or supported through foundation funding as part of a regional communications capacity-building effort.
Download the Sayable overview →
Download the Sayable nonprofit communications program brochure →
alex@drakecreativecollab.com | 917 991 3439
Sayable is a proprietary communications system developed by Drake Creative Collaborative.
Drake Creative, LLC