Short, easy words for strong messages

Short, easy words for strong messages

This morning during my scroll through the Economist app, this quote by A. A. Milne popped up:

It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like ‘What about lunch?’

We think this is a sound communication strategy so that’s what we did when Family Services asked us to create a series of short films about their programs.