Thinking Out Loud about "Identity"

The nature of taking a break to clear your head

The nature of taking a break to clear your head


September 12, 2018   |   Identity

I’ll admit that from time to time, I drop what I’m doing and scroll through social media. Am I the only one?

Didn’t think so.

Our approach to Winnakee Land Trust’s visual identity will entice you into real world nature instead.

We think cows are a big deal

We think cows are a big deal


July 26, 2018   |   Identity

Hudson Valley Fresh farmers all agree on one thing. You don’t take on dairy farming as just a job. The hours are long and because you’re caring for living, breathing animals, everything is on their terms. You do this because you love it.

And this small cooperative of educated, intelligent, and dedicated farmers produces some of the finest quality, healthiest milk in the country. That’s a scientific measurement, not an opinion.

Celebrating V20

Celebrating V20


February 10, 2018   |   Experiential, Identity

The real privilege of working with organizations like VDAY is the countless number of people they help and even save, but it’s also a pretty big privilege to get to design a store window at ABC Carpet & Home in New York City.