Thinking Out Loud about "Identity"

Happy 40th Birthday to DCTC

Happy 40th Birthday to DCTC


November 28, 2022   |   Identity, In the Media, Uncategorized

Dutchess County Transportation Council Unveils New Logo; Celebrates 40 Years; Receives National Recognition

Published: 11/23/2022 • https://www.dutchessny.gov/42309.htm

Poughkeepsie … The Dutchess County Transportation Council (DCTC), the designated Metropolitan Planning Organization (MPO) for Dutchess County, has developed a new logo and tagline, Better ways from here to there, that together express its continued focus on serving the transportation planning needs of Dutchess County.

Short, easy words for strong messages

Short, easy words for strong messages

This morning during my scroll through the Economist app, this quote by A. A. Milne popped up:

It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like ‘What about lunch?’

We think this is a sound communication strategy so that’s what we did when Family Services asked us to create a series of short films about their programs.