Drake Creative awarded New York State certification as WBE
I founded Drake Creative in 2003, but two years ago decided to get certification as a Women’s Business Enterprise. As of March 1, 2024, it is official.
Posts Tagged "branding"
Weeksville Heritage Center Spring Benefit
What we love about working with nonprofits is the education gained. Last week we had a mind enhancing history lesson when we attended the sold out Weeksville Heritage Center Spring Benefit.
Inside the Archives: Marian Anderson
Take a minute to watch this short and powerful program about civil rights pioneer and opera singer Marian Anderson. In this program we are lucky to have original video and audio from her performances through the of archival resource, Sherman Grinberg Film Library.
Listen to your own people and you’ll stand out
I’m going to say something I repeat over and over again when talking about brand and communications strategy. If you want to stand out from the crowd, you have to be true to yourself.
How to write a headline
Audience recognition is a powerful thing. Say something your audience knows, and they’re going to understand it, even if it’s about something else entirely.
Following your fear in the design process
Stryker Theater, PIT NYC, image credit Peoples Improv Theater
The back wall of the Peoples Improv Theater (The PIT) in New York says in large letters: Follow the Fear.
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